Nenjin: For The Feed, adding "a few hundred phrases" is actually quite a bit of work to make em unique, rewriting the same idea a dozen different ways... and it'd probably end up at quite a bit more than a few hundred! Mobile Ops is still estimated to be more development time, but as you say, it'll help bring in more people to offset that (and probably more!)
I'm a writerly type, so, that seems like something I could bust out in a few weeks. At least the actual phrases portion of it.